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What is a SWOT & how does it work?

SWOT is an acronym for “Strengths, Weaknesses, Opportunities, and Threats.” SWOT works because it helps you evaluate your business by considering multiple factors: Strengths and weaknesses are internal factors (things you can control), like team members, software, and geographic location.

What is a SWOT framework & why is it important?

For example, a management team will use the framework to support strategic planning and risk management. SWOT helps them visualize the firm’s relative advantages and disadvantages in order to better understand where and how the organization should allocate resources, either towards growth or risk reduction initiatives.

What is a Swots perspective?

The SWOTs perspective is often used to pose questions for strategic management (e.g., Ansoff, 1980). Steiner's (1979) 'WOTS' approach, Rowe, Mason and Dickel's (1982) WOTS-UP, and Delbecq's (1989) 'TOWS' framework identify three of many derivations.

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